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Wednesday, March 27, 2013

Physicians, health experts urge FDA to restrict caffeine in energy drinks.


The New York Times (3/20, Meier, Subscription Publication, 1.68M) reported, "A group of 18 doctors, researchers and public health experts" in a letter (pdf) sent Tuesday to FDA Commissioner Dr. Margaret A. Hamburg, "argued that energy drink makers had failed to meet the regulatory burden placed on them to show that the ingredients used in their beverages were safe," especially for use by children. Therefore, the group urged the agency to "restrict caffeine content in the products and to require manufacturers to include caffeine content on product labels." The Times notes that energy-drink makers "have insisted their products are safe" and the FDA has "said that it is safe for adults to consume about 400 milligrams of caffeine daily, though many experts say that most adults can consume 600 milligrams or more of caffeine without ill effect."
        The San Francisco Chronicle (3/20, Coté, 220K) "City Insider" blog adds that San Francisco City Attorney Dennis J. Herrera joined the physician's group Tuesday in calling for the FDA to "regulate caffeine levels in energy drinks, saying the beverages pose health risks, particularly for youths." Herrera is "investigating the Corona (Riverside County)-based maker of Monster Energy drinks under the state's unfair competition law, targeting its marketing claims that the amount of caffeine in its products is 'completely safe.'" Notably, under the "current FDA standards, caffeine in sodas can register no higher than about 71 milligrams per 12-oz. serving" but energy drinks "often have between 100 and 300 milligrams of caffeine per 8-oz. serving and are often sold in much larger quantities per can, according to the doctors' letter."
        Meanwhile, Bloomberg News (3/20, Edney) points out that the FDA "said in November it's employing the help of outside advisers in a review of the caffeinated drinks. Based on the review, the agency may move to regulate the products' use or labeling. The FDA said it will also look into whether the ingredients in addition to caffeine are safe." However, the FDA previously, "said it hadn't seen problems with two main additives, taurine and guarana."
        Energy drinks changing aisles to avoid Federal regs. In a front-page story, the New York Times (3/20, A1, Meier, Subscription Publication, 1.68M) reports, "Fans of Monster Energy, the popular high-caffeine energy drink, may not notice the change: its ingredients will be the same and its familiar label bearing a green, clawlike monogram will change only slightly. But the drink's maker has decided after a decade of selling it as a dietary supplement to market it as a beverage, a switch that will bring significant changes in how it is regulated." For one, the move from the supplement aisle to the beverage aisle in the grocery store means Monster Beverage "will no longer be required to tell federal regulators about reports potentially linking its products to deaths and injuries." Monster's move "follows a similar regulatory makeover by another brand, Rockstar Energy," and comes "amid intensifying scrutiny of energy drink safety."

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